Rory Sutherland, one of UK advertising’s grand old men (no offence Rory) talks in a recent TED talk about how it is often the small things that meet us in our life, that makes the greatest impact. Both in terms of branding and marketing, but also for driving more profound behavioral change in society.
Archive for the ‘Business’ Category
The Current Crisis—Causes and Consequences
The house of cards built on easy credit has finally come tumbling down, triggered by the failure of one of the most flimsy of the cards, subprime mortgages. We’ll look at the causes—it’s important to understand causes if one has any reasonable chance of analyzing the present and assessing the outlook—and weigh the likely outcome of our government’s actions.
Not to keep you in suspense any longer, we believe the bailout and associated actions, adding yet more credit to an economy already over-ripe with easy credit, far from solving the problem (i.e., getting banks to lend again), will make matters ultimately worse, by postponing the necessary adjustments, building up inflation, and destroying the dollar and its purchasing power, devastating savers and undermining the foundations of the economy.
“We’ve reached a point in our civilization where counterculture has mutated into a self-obsessed aesthetic vacuum. So while hipsterdom is the end product of all prior countercultures, it’s been stripped of its subversion and originality.”
So writes Douglas Haddow in the cover story of Adbusters Issue #79.