Since I work in advertising - more specifically the sort that uses video and aims to be shared online - I normally count myself among the most cynic viewers of such material… let’s just say sharing among friends is rare!
However sometimes you come across something that is so great that it doesn’t matter that it is advertising. In fact I wish all advertising would just be like this - how my live would be better for it (and for the 300 billboards and 20 TV commercials less).
It is of course Spike Jonze, and the inspirational bit is his new short film/branded entertainment; “I’m here” - a robot love story set in something that resembles contemporary LA. No more words, just watch…