Adam Curtis’ acclaimed 4 part documentary examines the rise of the all-consuming self in the 20th century against the backdrop of Sigmund Freud’s pioneering work on the subconsious.
To many in both politics and business, the triumph of the self seems like the ultimate expression of democracy, where power has finally moved to the people. The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society - how did the all-consuming self appear, who played a part, and in whose interests?