Rory Sutherland, one of UK advertising’s grand old men (no offence Rory) talks in a recent TED talk about how it is often the small things that meet us in our life, that makes the greatest impact. Both in terms of branding and marketing, but also for driving more profound behavioral change in society.
Posts Tagged ‘social change’
The power of small things
Monday, June 28th, 2010Tags: Behavioral economics, Behaviroal science, Rory sutherland, social change, TED, The fun theory, VW
Posted in Business, Creative & Arts, Society | 1 Comment »
Supercapitalism
Wednesday, February 18th, 2009From Robert B. Reich, a public policy professor at the University of California and formerly President Clinton’s secretary of labour, have come a breakthrough book on the clash between capitalism and democracy.
Tags: capitalism, democracy, Luhmann, Richard Reich, social change
Posted in Business, Society | No Comments »